In order to grow your business, you need to generate new quality leads. This is something that you just have to embrace as an essential and constantly evolving skill. Any marketer can tell you that lead generation is what keep the sales process going. Without it, the sales funnel is paralyzed. What happens when you generate quality leads? You get more sales, higher conversion rates and increased engagement.
Several decades ago, you might have gotten by with throwing a postcard around at a diner. Today, this would be a wasted effort if you had to travel to different locations and purchase postcards only to have them thrown into the trash. When you understand lead generation, it becomes easier to send them a message that will propel them to make a purchase.
Your company can build a reputation as the organization who understands its customers. Plus, when you have a good lead generation machine and model, you can distinguish between the ready-to-buy and those simply looking for information.
This way, you understand how to treat each type of lead in order to increase both your long-term and short-term prospects. Client engagement is everything. You want them to stay in order for you to obtain their information. This is why it is imperative to make sure you don’t over-complicate the lead generation process.
You should always be on the lookout for a good lead, and this might mean getting a bit more creative. Here is a list a lead generation ideas you may not have thought of.
- Remove the word “spam” from a signup form
You don’t want your leads to be reminded of negative experiences. This is why you should never mention the word “spam.” In fact, signup forms with the word “spam” actually decrease conversions. You can always run an A/B test to ensure your signup forms are optimized for conversions.
- Expert interviews
If you want to seem like the leader in your industry, then you need to provide expert interviews. For starters, if you interview an expert, you can collect all the leads and traffic they send your way. Secondly, if the interview is in-depth, you can utilize it as a collateral piece that requests an opt-in to view the interview.
You want to see how your website appears when you squint. Does your call to action stand out. If your CTA stands out, it can significantly increase your leads.
- College Alumni Associations
You can usually find forums that let you share your line of work. On the other hand, you might consider sponsoring an event.
- Co-sponsored content
Partner with a larger company in your industry. You want to produce amazing content to reach a new audience. Then, use it to collect emails.
- Interpret industry reports
Forrester, Gartner and others release large reports that cover everything you need to know about an industry. These reports can be long and complex, but they are valuable to your customers. Since many of them probably won’t take the time to read them, you can interpret it to make it much more visually appealing than 50 pages of text. If you do it well enough, you’ll have an asset to use for generating more leads.
- Create an Insider’s Club
Some customers want to have a bit more personalized attention. An insiders club gives access to new products, beta features and even surveys on new releases. You might even offer a bit of a discount for joining the insider’s club.
- Use a gated video
You can add email opt-in forms to your videos. You should then set the form to appear exactly at the same time as a verbal CTA.
- Offer downloadable posts in exchange for email addresses
Even if you’re receiving hundreds of visitors per month, you still need to find a way to make sure those are leads. One way to do this is by adding the option to download a PDF post in return for an email address.
- Get involved in your community
Be a guest speaker at a local community college to discuss some of your industry insights. You might even sponsor an event at a local elementary school. Another option is to volunteer at charity events.
- Optimize your “Thank You” page
This can be the most under-used page on your site. The user has just submitted a form or bought something from you. Why not ask if they would like to get more updates or check out another offer?
- Live webinars
You can use Google Hangouts, Facebook Live or any other medium you prefer. This is a platform where listeners can ask questions or comment if they like. The objective is to create lasting relationships that go beyond the sale.
- Error pages
Despite your best efforts, your site may display an error page every so often. Why not use it to collect emails?
- Create a content pillar
This is basically something that goes beyond all of your other posts. This is basically a pillar that holds up a structure of content. It can be in-depth infographics and massive lists of 10,000 or more words. You want to write in-demand content, and make it yours. Then share it.
- Attend industry events
Of course, if you go, you must stand out in order to succeed. Nonetheless, always set goals of what you want to achieve. Some attendees can amass thousands of leads at just one conference.
- Review your favorite products
This is a genius way of getting new leads. Businesses will often link to your site on their homepage. Imagine getting a link right on the front of someone’s homepage.
- Host a meetup
If you have the funds, why not? Of course, you want the right audience. Think of what your customers like to do in their free time. Give them the opportunity to do so in a friendly and fun space.
- Sponsor pins on Pinterest
This works best if you are in the fashion or entertainment industry. You also want to pair each pin with a lead generation landing page.
- Provide a free demo
True, there is no such thing a free lunch. Yet, sometimes you need to start out by directly engaging with prospects. It may also help you win over more traditional clients who like to point a voice and face to a product.
- Write on LinkedIn
LinkedIn is considered the best social network for lead generation. The only challenge is getting your post read on LinkedIn. You should also have a strong offer combined with a landing page.
- Answer questions on Quora
Quora can’t be ignored. We all read answers on that site. If yours gets upvoted to the top, you’ll have thousands of views. Your profile links back to your site or landing page. You can also use Quora’s full text search to let you search for any term that you feel most prepared to answer.
This site has 60 million monthly visitors. With a pro plan you can collect leads directly from the platform. If you don’t want to pay, you can link your landing page in the presentation and add a description to your profile.
- Add personas
You want to picture your most lucrative customer. Then, find a photo that represents them perfectly. It helps to then create separate landing pages for each type of customer. With 40 or more landing pages, you can get a 12x conversion rate.
24.Use a pop-up
Sure, some people hate them. But, AWeber did a case study showing a pop-up collecting 1,375% more subcribers. It’s worth a shot.
These must be done right to generate good leads. Make sure the quizzes are relevant to your leads.
There you have it, 25 new ideas for generating leads. So, what are you waiting for?